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Don’t write in a vacuum. When you produce an essay in school, the teacher will return that essay to you with a letter grade and feedback. When you write a blog post, there is no formal evaluation process to tell you whether you did a good job or not. Sure, there’s the rate my post plug-in that you can try, but actual words are much more useful than a simple “star” rating. I’ve received comments about the calibre of the reviews I do at John Chow dot Com. People say that they’re comprehensive and well-written, but this wasn’t always the case. I remember the first ReviewMe I did on that site was not well received at all. I read the comments and adjusted my style accordingly, keeping the target audience in mind.